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Dear Sherwood: Do you remember a theme for a book that I laid before you and Waldo Frank one day at lunch -- "This Is Hell" -- in which I would undertake to prove that we are now in the place of punishment for damned souls? This Earth is the spot, and life is the punishment. We are kept busy dodging the big fiends and the little fiends -- and occasionally they get us and put us to the torture. The idea rather interested Frank. Well anyway --

I could have written a stirring chapter of that book last night. Just imagine this: One of our Chicago clients called up and asked us to insert a little paragraph in an ad. I went to his office with the revision and had just about got it worded to his satisfaction when Old Man Porter came in. This was one of Porter's clients. He amiably kicked the revision into the