.MTM5.MzI3ODk
--2--
I have seen Bob several times recently, also his family, and had a short visit with Margaret. Margaret also was here visiting with Dorothy and Junior a couple of days while I was gone, and Junior had to celebrate his eighth birthday without paternal assistance. He got theorugh the ordeal, all right however. He has been meaning to write you and thank you for the coin you sent him, which we found to be a British penny of 1806 with George III on it. The oldest modern coin he has is a Spanish one made in 1712, but he also has acquired a couple of old Roman ones, one of which has an image of Constantine, which would make it about 300 A.D., and the other which he is unable to identify as to any particular period or reign. Outside of being a bug on stamps and coins, his main activity is music and he is now playing such pieces as Schubert's Serenade and Mendelssohn's Spring Song.
While in Chicago I saw Everett, who looks more like a boy than Junior, because he dresses more like one and has his hair closely shingled. He is somewhat stockier than Junior and I thoughtperhaps somewhat taller, as he came to my top vest button, but Junior goes about an inch above the same button on the same suit. Everett knows a lot about history and seems greatly interested in it. Rachel was asleep.
I am inclosing a little booklet which I received a few days ago and which I am sending for Edward's benefit. I think it expresses the thought that Bob and I both have regarding what he should do, that there is a greater demand for brains and ideas in the business world than in the professions. Through my experiences with the Chilton Company and contact with manufacturing institutions I am led to believe that the field of merchandising presents greater opportunities than any other. It is now on a higher plane than ever before and involves the human element more than any profession almost. Business nowadays contemplates the habits of the human race, their psychology, analaysis of buying habits, how to reach the people even though it may involve changing their habits, advertising and a lot of things which must precede selling campaigns and keep buyers satisfied after sales are made. The business world is full of romance. Five years ago everybody was satisfied with a wooden pencil with a piece of graphite in the center. Now the Eversharp business runs into millions every year. Back of this was business brains which made an Eversharp a necessity instead of a luxury. The talking machine people doubtless would be willing to pay a million dollars to some one who could devise some idea which would enable them to maintain their former volume of business in the face of radio competition. A friend of mine in Kansas City, who is an advertising man, was recently given $25,000 worth of stock in a company manufacturing a product for Ford cars and trucks, because he was able to devise a plan for advertising it and enabling dealers to sell it. I believe that Edward with his banking business as a background could fit admirably into some business organization. He might have to start in what might seem to